|Blogging Like I've Never Blogged Before|
Tuesday, September 28, 2004
They aren't going on taste. It's just cold. They say in the ad that it strives to be the coldest tasting beer. Can you taste "cold"? I'm pretty sure it should be the coldest feeling beer. And liquids, especially alcohol, lose taste when they are really cold. So Coors Beer, by shipping their beer via glacier, is hiding the fact from you that it actually has no taste. Which, depending on your goal of the evening, can be a good thing.
Coors Light. It's the coldest!